How a Raw, Bare Vision Became a Movement:
The Story Behind SMV’s $20,000 Kickstarter Triumph
A Movement Was Born From a Raw Vision
On November 19, 2023, a 30 day Kickstarter campaign quietly crossed the 20299 mark an extraordinary milestone for a small independent publication with a big rebellious vision. SundayMorningView (SMV), once the underdog of digital media, transformed overnight into a natural beauty movement that redefined what an online magazine for women could be. The video that powered the campaign raw emotional unfiltered did what glossy ads could never achieve. It told the truth.
And that truth resonated.
A New Kind of Magazine Emerges
When SMV launched in 2015, it started with one revolutionary idea.
A new kind of online magazine for women one that inspires women to be natural sexy strong and wholly themselves.
Mainstream beauty culture had long trained women to believe their value was conditional dependent on how much they could retouch reshape or cover. SMV pushed back. The mission was never to fix women but to free them.
Welcome to our Kickstarter campaign the founders wrote.
Here you can help us raise funds to become the magazine that helps women feel beautiful.
Their message was radical because it was real.
Why the World Needed SMV
Fashion magazines and media outlets relied on fabricated beauty airbrushed skin softened bodies and curated illusions. SMV created a counterculture rooted in authentic women’s empowerment and a return to real beauty standards.
Instead of manipulation it celebrated natural beauty.
Instead of perfection it celebrated truth.
Instead of insecurity it celebrated confidence.
SMV became a home for humor education health travel relationships sensuality and above all real women photographed with no makeup no retouching and no digital body manipulation. Every story became an act of rebellion against the idea that only one type of woman is worthy. The movement reflected a powerful body confidence shift that women around the world needed.
The Rise of the SundayGirl
Every Sunday one woman was honored not for fitting beauty standards but for breaking them.
No dresses. No heels. No extensions. No filters. No makeup. Just her.
The SundayGirl became a symbol of courage self acceptance and unfiltered femininity. These portraits were not just photographs they were declarations.And women listened.
A Global Community Emerges
With more than 140000 followers and over 37000 posts using the SundayMorningView hashtag in 2019 SMV became far more than a magazine. It became a community a sanctuary and a home for women who needed to feel represented in a real and unfiltered way.
A home for the woman who thinks she is not beautiful enough
The woman with cellulite or stretch marks
The woman with extra weight
The woman who feels unseen
The woman sun kissed in every shade
SMV was for all women.
2019 statistics made the mission urgent.
Only 4 percent of women consider themselves beautiful
72 percent of girls feel pressure to be beautiful
54 percent of women admit they are their own worst beauty critic
SMV made one truth undeniable. This had to change.
The Kickstarter That Shifted Everything
The mission was bold. The goal was ambitious. The timing was uncertain.
And yet the community showed up.
Every pledge did more than fund a magazine. It fueled a new chapter in the natural beauty movement and helped future generations see themselves differently.
Funds helped SMV hire editors and writers grow a photography studio expand the magazine’s infrastructure and launch global campaigns. One of the most impactful was the I Woke Up Like This series where more than 300 women submitted morning videos with no makeup to celebrate real confidence and unfiltered storytelling.
SMV also produced empowering events with Ulta Beauty Capital One Café and Gillette Venus each one designed to elevate natural beauty and authentic women’s empowerment.
Our Ulta Beauty “no-makeup makeup” event, featuring top beauty brands such as MAC Cosmetics and Dermalogica, who provided skincare and makeup products while teaching women how to achieve a natural, no-makeup makeup look through expert tutorials.
Our exclusive women’s entrepreneur event with Capital One Café in Glendale, California at The Americana at Brand brought together over 300 women, offering real support and resources to help aspiring businesswomen launch their ideas, grow their startups, and get their feet off the ground.
We hosted free photoshoots at Pepperdine University to help college women feel naturally beautiful. Women came together to be photographed, celebrate their real beauty, and embrace confidence in their own skin.
Backers did not just give money.
They gave women hope.
A New Chapter SMV Becomes OBARE
Today the original vision evolves.
SMV the magazine that taught women to love their raw beauty is now OBARE.
A new identity. A new era. The same unwavering mission.
The Magazine That’s Real
OBARE believes beauty is not created it is revealed.
A woman without makeup can be just as beautiful as a woman with it.
We reject the manufactured ideals pushed by traditional magazines and media ideals built on cosmetic surgery, heavy makeup, and airbrushing.
We reject a world that edits reality.
Instagram censors our truth for going against their guidelines, while allowing AI-generated distortions to thrive.
But we refuse to hide what is real.
The Magazine That Is Real
OBARE believes beauty is not created it is revealed.
We reject manufactured ideals heavy airbrushing cosmetic illusions and a culture that edits away reality. Social platforms censor bare skin and real bodies while allowing artificial distortions to thrive. OBARE refuses to hide what is real.
Why We Rebranded
The shift from SundayMorningView to OBARE was intentional. Going bare means stripping away the fake and returning to truth. The O represents a camera lens our perspective our gaze our clarity.
OBARE celebrates women exactly as they are unfiltered natural and honest.
Finally something that is real.
Bare Models Who Are They
Bare Models are the embodiment of OBARE. They are not conventional fashion models. They are everyday women baristas students mothers athletes each carrying a story worth telling and worth celebrating within the natural beauty movement.
Their sensuality is not manufactured. It is self owned. Whether in lingerie topless or captured in artistic nude Bare Models choose how they express themselves. Confidence itself is sexy.
They are not selling an illusion. They are celebrating the raw unfiltered beauty of real women reclaiming their power.
What OBARE Stands For
Holistic Beauty
We believe in nourishing the body the mind and the spirit until confidence becomes a natural state.
Cultural Diversity
Representation shapes identity and gives women permission to be themselves.
Health and Fitness
Beauty thrives when you honor your entire body not through diets but through movement strength and intention.
Community
We are building a space where women and men uplift each other. Becoming your best self is not the exception here. It is the expectation.
OBARE The Magazine That Is Real
The Kickstarter was not just a fundraiser.
It was a promise.
A commitment to build a world where women feel seen celebrated and powerful in their natural form.
And now the journey continues. The movement grows. The vision expands.
OBARE is here.
And beauty will never look the same again.
